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  • Modelling Digital Citizenship on Social Media

    Posted by Joe McFarland on 10/3/2017

    Cave Painting Cave paintings, hieroglyphs, rune stones; from the very beginning it seems humans have had an innate need to post their experiences and thoughts for others to see.  Today, of course, it doesn’t take us weeks to painstakingly scratch a pictograph into solid rock.  It takes just seconds to tap out some digital characters on social media so that anyone and everyone can see our “hot take” on the issue of the day. A triumph of technology?  Yes.  And no.

    There’s a tremendous amount of value and perspective to be gained when we’re force to take our time to carefully craft and reflect upon exactly what we’re putting up for the world to see. I’m not suggesting that we throw away centuries’ worth of technological advances and go back to communicating like the ancients.  But when we fire from the hip – or the fingertip –we run the danger of our words causing injury just like sticks and stones.

    It is very easy to get caught up in the emotion and immediacy of social media posts and posting.  As adult we need to be particularly cognizant not just of the words we use on social media, but also what we desire to teach our children about the digital citizenship skills we expect them to show.  We are all role models to somebody.  So if we’re not careful, the lessons we teach might not be the ones we intended. “Do as I say, not as I do” just doesn’t work in today’s world.  We need to change that saying to “Do as I say AND as I do.” 

    How can we do this?  First, as we are using social media, it is important to verify “facts” and information posted.  Believe it or not, not everything posted online is true.  Often the information is filtered through personal experience, emotion or bias.  So, before sharing or commenting, let’s model what we want to teach and ensure the information is accurate.  Secondly, let’s agree to use the phrase we learned in kindergarten, “if we don’t have something nice to say, let’s not say it at all.” 

    Social media can be a wonderful place to catch up with old friends, stay connected with loved ones and share important and exciting news.  But, unfortunately, it is too often used to tear people down, bully or harass.  And, this isn’t just limited to our youth doing that to one another.  How often, if we are honest, have we as adults “liked,” “shared,” or “commented” on something that was hurtful or demeaning to someone or some organization?  I think the question we have to ask ourselves when we do this is “why?”.  What are we trying to accomplish?  As we focus on our COCOA principles; especially the Community “C” and being Community-builders, I ask you to commit to coming together and modeling appropriate, healthy, respectful digital citizenship on social media so that our kids will see the positive possibilities of social media while learning what not to do with these tools as well. 

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  • We Are A Community

    Posted by Joe McFarland on 8/25/2017

    We Are A Community graphic One of our COCOA principles is “Community” and this year, we are focusing on what it takes and means to be “Community-Builders.”  Oxford Dictionary defines community as “A feeling of fellowship with others, as a result of sharing common attitudes, interests and goals.”  One of Milton Hershey’s driving forces was to ensure that those around him received a great education and that driving force, that common interest and goal, still drives us as the Hershey Community today! 

    Being a community is more than just an address, a place of work or a bunch of words.  It takes dedication, focus, energy, humility and perseverance.  It takes all of us working together and striving for that common goal of ensuring that every individual finds and realizes his or her passions and talents so that they can make positive contributions to the global community and find excitement in learning and joy in life. 

    One of our goals as a district is to ensure that everyone with whom we interact knows that they are valued, heard and respected.  Again, that is simple to say but takes a focus and dedication on everyone’s part to ensure it happens.  And, it doesn’t mean that there won’t be disagreements or that everyone will be happy at all times with decisions or outcomes.  But, it does mean that we will all respect one another, listen to one another and do whatever we can to ensure and preserve the value of each individual. 

    We invite you, our larger community, to join us in the journey!  We are so blessed by an incredibly supportive community of parents, community members, business leaders, school board members and staff.  It is going to be a great year of learning, collaboration and community-building!  We look forward to welcoming our students back with us on Monday, August 25, 2017 to begin the next chapter of our “story” together!

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  • A Message From the Superintendent

    Posted by Joe McFarland on 6/13/2017

    This has been a week of very conflicting emotions for all of us.  On one hand, we celebrated and honored almost 300 Hershey High School graduates.  On the other hand, we mourned the loss of one of our high school students.  As I noted prior to leading a moment of silence at commencement, it is an odd, and somewhat confusing juxtaposition of very different feelings.

    In times of loss, it is natural for all of us to question “why?” and to look for reasons or places to place blame.  It is natural to think things like, “It’s not fair”, “What could I have done?” “What could have others done?” and “This doesn’t make sense.”  These reactions and questions are all normal and part of the grieving process. As I walked the halls these past couple days I can assure you that our teachers, administrators and staff members are struggling with all of the same feelings and emotions as the community at large.  We see these students as “our kids” and love them dearly.  Our hearts soar when they find joy in life; they break when they do not.

    Now, of course, we are not parents; nor do we want to ever over-step our role as educators.  But, please know we do truly care about all children and do all we can to create and ensure a safe, nurturing, caring, and enriching environment.  That is why we established our COCOA principles and teach them to our students.  That is why we teach students about empathy and impulse control through Second Step.  That is why we teach digital citizenship and ethical use of technology.

    As a community and district, we have many supports in place for our students who are struggling - both personally and academically.  In February, we partnered with a community group to bring LeAnn Hull to Hershey to speak on youth mental health/youth suicide.  Out of that, a community task force has been established to work collaboratively with all members of the community (parents, business leaders, church leaders, school leaders and community advocates) to look for ways to collectively better help and support our community’s young people.  We have been focusing on the importance of relationships and helping everyone know, believe and realize that, “You Matter.”

    Our vision is to help everyone discover and use his/her passions and talents to make positive contributions to the global community and to find excitement in learning and joy in life.  Out of that focus, several new student clubs were started this year.  For example, the RAK club focuses on ways to promote and model Random Acts of Kindness.  The staff and administration instituted a “You Matter” campaign in the spring to write a personal note to each student in the high school to show them in a tangible way that they are known and are cared about.

    This year, we also established a partnership to provide school-based counseling to students in need.  We have our student assistance teams (HIP) in each building to support students and families.  Our social worker connects with families to help in times of need

    We are passionate in our commitment to our students and we are always looking for ways to enhance and improve our services and supports to our students.  Can we do this alone?  No.  The school is a central hub in our community and for that we are thankful.  Which is why we need to ensure that we continue to come together as a community.  We can’t allow emotion to guide us.  We must continue to work together, have dialogue and problem-solve solutions to continue to enhance our systems and supports for our students (both inside and outside the schools).

    Our theme for this year has been one of Opportunity and being “Opportunity Makers.”  As a staff at our end-of-year meeting last Thursday, we celebrated the many ways all staff took advantage of being ‘Opportunity Makers.’” Today, I ask us all to reflect and ask ourselves how can we take tragic events like we have recently experienced and turn them into positive opportunities for growth.  We can only do that by working together, listening deeply to one another, not acting or reacting on perception or hearsay and by caring for and trusting one another.

    I urge us to come together.  We are the models for our kids.  They watch us and see how we act and react.  May they see that we seek understanding and common goals and that we can dialogue and communicate even when we don’t understand or agree with one another.  It is imperative that we model what we expect from our students.

    I’d like to end with a quote that I shared with the entire staff last Thursday.  It is by Stephen Grellet, a Quaker missionary.  He stated, “I shall pass through this world but once.  Any good that I can do, or any kindness that I can show any human being, let me do it now and not defer it. For I shall not pass this way again.”  We all want the best for our students and we will continue to work to ensure that we, as an entire community, are working together for all students.

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  • Message to Families Regarding "13 Reasons Why"

    Posted by Joe McFarland on 5/18/2017

    Joe McFarland photo I want to call your attention to concerns being raised by a series running on Netflix entitled “13 Reasons Why.” Although fictional, the show is drawing criticism as potentially glamourizing teen suicide.  Mental health experts, including the National Association of School Psychologists (NASP), are pointing to research indicating that exposure to another person’s suicide can be one of the many risk factors that youth struggling with mental health conditions cite as a reason they contemplate or attempt suicide.

     Due to the graphic and heavy emotional content of the series, as a school district we will not be formally addressing the show in our classrooms.  However, we do know that district students are watching the show and that the series and/or the topic of teen suicide may come up during informal discussions.  To that end, we have taken steps to reinforce with our staff the many resources available in the district and the community.

     We also want to share two resources with you.  NASP has created a blog post dedicated to considerations raised by the series.  Suicide Awareness Voices of Education (SAVE) and the JED Foundation have also created talking points for conversations with youth specific to the "13 Reasons Why" series.   We encourage families to engage in safe messaging, including reinforcing that Suicide is never a solution. It is an irreversible choice regarding a temporary problem. There is help, including talking to a trusted adult at home or school, calling 1-800-273-TALK (8255), or texting “START” to 741741.

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  • Support DTSD Students @ Trojan Foundation’s Taste of Hershey

    Posted by Joe McFarland on 3/3/2017

    By now, you’ve probably heard me talk a lot about the COCOA Principles, the district-wide culture of Community, Opportunity, Citizenship, Ownership and Academics.  A perfect example of the COCOA Principles at work is The Trojan Foundation.

    Derry Township School District and students are blessed to have a Foundation that exists to support innovative ideas and initiatives in the areas of academics, athletics and the arts.  The Trojan Foundation is a 501(c) (3) organization made up of a Board of eleven volunteers who seek out grant requests from district staff who are looking for financial assistance to try new, innovative ideas to enhance the learning opportunities for students.  The Trojan Foundation helps pay for projects and equipment that cannot be funded as a part of the district’s operating budget. You may be wondering how they raise funds to support these great ideas and that is a wonderful question. 

    Taste of Hershey 2017 First, the Trojan Foundation is always accepting financial contributions which are tax-deductible.  Additionally, if you shop online, you can use Amazon’s “Amazon Smiles” feature to have a portion of your total purchase amount is automatically donated to the Foundation.  Perhaps the best known foundation fundraiser is the Taste of Hershey.

    This year, the event will be held on Sunday, March 19 from 1-3:30pm at the Hershey Lodge and Convention Center.  This family event, now in its tenth year, traditionally attracts about 1,000 attendees and has been described as “a community block party” featuring delicious bites and beverages from over twenty local restaurants and establishments. 

    The event also highlights various student art displays and musical performances as well as showcasing several initiatives that were funded by Foundation grants.  For example, at this year’s event, participants will have the opportunity to witness STEM education in process as students demonstrate their knowledge and skill using a 3D printer. The printer was funded through a generous grant.  Since 2006, the Foundation has awarded more than $300,000 in educational grants. 

    The Foundation and District is incredibly thankful for and grateful to the many sponsors who generously donate to this event!  This year, our current list of sponsors includes:  Autun Contractors, Fulton Financial Advisors, Hershey Entertainment and Resorts, Love Trumps Hate, M&T Bank, Highmark Blue Shield, Cleanteam Building Services, Inc., John Abel, Grunden LLC CPA, Hershey Termite and Pest Control, Colleen Kadel, Dr. Gregory H. Kadel, Klick Lewis Cheverolet, Miller Oral Surgery, Public Financial Management Inc., RBC Capital Markets Corporation, G.R. Sponaugle & Sons Inc., Diana Caine-Helwig State Farm Agent, Susan Graham Consulting, State Street Advisors and Elaine Wickersham. 

    Restaurants who have committed to provide samples include The Mill, Hershey Chocolate World, Duck Donuts, Hershey Biergarten, Tattered Flag Brewery and Still Works, Fuddrucker's, One Cup Joe, Komi Pan Asian, D.T.S.D Food Service, Isaac's Deli, Mangia Mangia Italian Grill, Penn Hotel Sports & Raw Bar, What If.....Hershey. Fennici's, Babe's Grill House, Cafe on Cocoa, Passage to India, Texas Road House, Sweet Dawgs and Human Kind Water.  We expect to add a few additional food and beverage provides to this growing list.

    We also sincerely thank Hershey Entertainment and Resorts for providing the incredible staff and facility to host this charity event.  It couldn’t be done without the incredible support of these and many other companies and individuals.

    Tickets for the Taste of Hershey are $30 for Adults, $10 for Students and Free for Pre-K children.  Tickets can be purchased online in advance at or at the door the day of the event.  Plan now to attend this year event!  Come out and enjoy the delectable food and beverage samplings!  You won’t want to miss it.

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  • Making The Call on Winter Weather

    Posted by Joe McFarland on 12/16/2016

    Pardon the pun, but I always have weather on my radar and not just so I wear the right coat or grab an umbrella on the way out the door.  The fact is that weather impacts the operations of our schools on a daily basis - everything from the number of students on our buses, to how we conduct recess, field trips and sporting events.  We pay especially close attention to storm systems that have the potential to significantly impact travel. In case you missed it on your calendar, the blast of artic air we’re now experiencing is a reminder that winter is here.  And with winter comes the increased potential of weather effecting our school schedule. 

    Weather-related delays and cancellations OR the decision to proceed as normal are some of the most difficult decisions school administrators make. They are certainly the most second guessed.  So you may wonder what goes in to these decisions.

    The safety of our students is always our first consideration.  We are also keenly aware of the impact schedule changes can have on child care, parent/guardian work schedules and even state mandated education requirements.  We do our best to “make the right call” based on what we know and what we can reasonably expect at the time.  Usually we get it right.  Sometimes, with the luxury of hindsight, we come to realize we should have made different choices. Often, when we end up second-guessing ourselves, it is when the forecast does not materialize as projected.   

    At DTSD, wWinter Weather Advisroy Graphic e make decisions by relying on forecast models, recommendations from emergency management personnel, reports from our Transportation Department staff and the township road crews and we consult with other local school districts.  After careful and thoughtful review of all that, the district then makes what we believe to be the best decision based on the information it has available at the time.

    We often have to make decisions BEFORE a weather system arrives. Any change to the usual schedule involves an inherent operational time lag.  Buses need drivers and drivers need time to report to the bus garage, prepare their vehicles and then travel out to the first stop on their routes.  And then, of course, there’s the time it takes for buses to complete the route.  As a practical matter, “go/no go” decisions” must be made 2-2:30 hours PRIOR to the normal opening bell.   Even with the best predictors, however, conditions can change quickly and in ways not forecast or foreseen. So we are in constant communication so that, if need be, we can change our original plans in the best interest of safety.  

    Our hope is that we don't have a repeat of last year's winter weather.  I like snow, but I don’t need three feet of it in a single storm!  No matter what Mother Nature throws our way, however, I want to thank you for your continued and on-going support of our students, staff and programs in Derry Township.  We are so fortunate to be part of a wonderful community that truly supports education!

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  • Taking Opportunities to Model and Teach

    Posted by Joe McFarland on 11/21/2016


    As we approach this Thanksgiving season, it is appropriate to reflect upon the year and note the many reasons we have to be thankful.  As a nation and society, we are blessed in so many ways!  We have freedom to express our thoughts, opinions, beliefs and traditions without fear of government oppression.  However, with those freedoms comes great responsibility.  We have the responsibility to respect those who differ from us.  We have the responsibility to disagree in safe, respectful, civil ways that honor each individual as a human being. 

    Unfortunately, in our current political climate and what is being portrayed via the news and social media, our students are being inundated with messages that tear at the fabric of our society; regardless of which side of the political aisle an individual is on.  As a school and community, we have a fantastic opportunity to model and teach our students that there is another way.  We can, and will, show our students how to navigate discord and disagreement in respectful, gracious, and peaceful ways.  We will teach them how to stand for their beliefs without resorting to name calling and dehumanizing individuals or groups. 

    But, we can’t do it alone.  We need every member of our community to join us in that endeavor.  We must remember that our children are watching us and they are modeling us (even when we don’t think they are).  They are bombarded daily by media sensationalism; whether that is through news outlets or social media feeds.  But that doesn’t mean we can’t impact them and teach them a better way to interact with those with whom they disagree.  The key message is that each one of us; each one of our students MATTERS!  Each individual has unique gifts, talents and passions.  And our responsibility as adults is to help each one realize those talents and passions and develop them so that each individual can make positive contributions to the global community and find excitement in learning and joy in life.  Let’s commit to fulfilling this vision together…as a Hershey community!

    In order to help families and community members, I have attached a resource from the National Association of School Psychologists entitled, “NASP Guidance for Reinforcing Safe, Supportive and Positive School Environments for All Students.”  These guidelines can help open up dialogue and help individuals manage the emotions that come with disagreement in safe, respectful, healthy ways. 

    In closing, I just want to take the opportunity to thank all of you in our Hershey Community for the support, encouragement and example you provide for our students.  We truly have so much to be thankful for and may we all pause this holiday season to express our gratitude and thanks to those with whom we are blessed to have in our lives. 

    arrow Related Links

    NASP Guidance for Reinforcing Safe, Supportive and Positive School Environments for All Students

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  • Profile of a Derry Township School District Graduate

    Posted by Joe McFarland on 9/20/2016

    What would you say should be the profile of a graduate of Derry Township School District so that they are adequately prepared to achieve their greatest potential and be productive citizens in a globally connected world?  What characteristics and skills do we want all students who graduate from our school to possess?  Should the terms “content mastery, critical thinker, effective communicator, effective collaborator, creator and innovator” be part of that profile? 

    At this point, you may be asking yourself why a profile is important in the first place.  The answer is that if we are to meet our charge of preparing students for success, we first need to develop consensus on what characteristics we want our graduates to possess.  Developing the characteristics in that profile can then, in turn, guide our decision-making.  A profile helps us focus on nurturing the traits we most value.  With all the many and varied expectations and demands placed on students and schools today, it is easy to get distracted from our goals without a clear guide. 

    Graduate Profile In 2009, our high school developed a Profile of Graduates and noted that our graduates would exemplify the traits of individual awareness, community awareness and global awareness.  Each of these traits was further developed to outline what those awareness traits looked like in action.  For example, a graduate modeling individual awareness is an independent thinker, a critical thinker, resilient and ethical.  A graduate demonstrates community awareness by being willing to help others, to question themselves and others and to acknowledge other perspectives.  Finally, examples of global awareness are shown as being aware of and sensitive to other cultures, being information literate, being a catalyst for productive change and being respectful digital citizens.  These traits and goals have led us since 2009.  Now it is time to review this profile and determine if it is still relevant or is in need of any modification.

    The timing is perfect as we are in the fourth year of our six-year Strategic Plan.  Gathering input and ideas from constituents on what a Profile of a Derry Township Graduate looks like will help guide us as a community as we soon begin the process of developing our next Strategic Plan.  To that end, I invite you to attend the first Java with Joe on Friday, September 23, 2016 which will be held at 9:00AM in the elementary multi-purpose room.  At that time, I will be sharing several examples of other schools’ graduate profiles and would love to hear your thoughts on what you see as important characteristics, qualities and traits for all graduates of Derry Township School District.  If you can’t attend, don’t worry.  There will be other upcoming opportunities to share your thoughts and ideas around this topic. 


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  • Living Out Our COCOA Principles

    Posted by Joe Mcfarland on 8/16/2016

    Fostering a sense of COMMUNITY.  Taking advantage of OPPORTUNITY.  Demonstrating CITIZENSHIP.  Assuming OWNERSHIP.  Doing what it takes to be successful in ACADEMICS.  These are the principles upon which we in Derry Township School District operate and commit to each day.  As we launch into another fantastic year, we are excited to partner together with all of our students, colleagues, parents, guardians, grandparents, neighbors, community members, business leaders, and board members to seize every opportunity to help each of our students discover and use his/her talents and passions so that they can make positive contributions to the global community and find excitement in learning and joy in life.

    This is my 29th year in education and I have never been more excited to start the year and for what lies ahead of us!  We have an incredibly dedicated, caring staff who are committed to doing what it takes (seizing every opportunity!) to help each student succeed.  But, we can’t do it alone!  It requires all of us working together; communicating and collaborating, to ensure we provide the best learning environment for every student. 

    Cocoa PrinciplesOur commitment to our students and families is that we will work together and build strong working relationships for the benefit of our students.  While we may have times where we disagree or have differing perspectives, know that we will do everything we can to work through those challenges.  Relationship and communication are key!  These are at the heart of living out our COCOA Principles.  I think Bill Richardson stated it best when he said, “We cannot accomplish all that we need to do without working together.”

    We, the larger community of Derry Township, are truly blessed!  We have a wonderful community, an awesome school district and truly outstanding students!  On behalf of the entire administrative team, faculty, staff and Board of School Directors we welcome our students back on Monday, August 29, for a great 2016-2017 school year as we partner together, seize every opportunity and live out our COCOA principles!

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  • RESPECT for All Individuals

    Posted by Joe McFarland on 4/5/2016

    R-E-S-P-E-C-T…Those aren’t just the catchy lyrics to an Aretha Franklin song; respect is one of the foundational components of all relationships and the building blocks of a healthy community, society and world.  I’ve always believed this and had it become even more evident on a recent trip that my wife and I had the opportunity to be a part of where we went to serve on the mission field with our youngest daughter who is serving for a year with Adventures in Missions.  Our experience took us to Angeles City in the Philippines where we partnered with an agency called Wipe Every Tear.  The focus of our time was to build relationships with the young girls who are caught in the human trafficking trade. 
    We knew things like this occurred (even very close to our own home in South Central Pennsylvania), but to actually see it first-hand and build relationships with these young ladies brought it to a personal level that has changed us forever.  What impacted, and bothered us, the most was the objectifying of these young ladies.  Those who were there to take advantage of them saw them as objects to satisfy their personal agendas and desires; not the beautiful human beings that they are. 
    So, how does this relate to Derry Township School District you may ask?  Well, our primary vision is to help all individuals discover his/her talents and passions to make positive contributions to the global community and to find excitement in learning and joy in life.  To do that effectively, we must begin with respect.  We must value each individual and treat each person with the respect they deserve.  We must make a conscious choice to honor others and not get caught up in behaviors that degrade or minimize the importance of any individual.  We must model and teach appropriate respect and behavior; both in person and on social media. 
    We must not condone or minimize inappropriate behavior because “everyone does it” or “it’s harmless fun.”  No - anytime we infer or overtly objectify or humiliate another person; whether “in fun” or intentionally, we are chipping away at the foundation of our society and human dignity.  Remember, it IS all about relationships.  Let us (students, staff, teachers, administrators, community members, board members, business partners) commit together to build upon that important foundation. 

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